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Thursday, February 08, 2007

Valentine's is hugely overrated, mostly by hormonally-driven idiots who don't know better and manipulative business owners who exploit abovementioned idiots. Why should you give your partner flowers or gifts or a 10 carat diamond ring especially on this day (when the prices are all so ridiculously high?)

My point is... and I do have one I believe, shouldn't Love or the proclaimation of it, be 24/7 (ok I'm exaggerating with the 24/7 here)?

Why do we have a day to commemorate love? I can see the point that some others might make that we have Valentine's to celebrate and exult the wonders and miracles of love, yadda yadda yadda blah blah blah... However, in my opinion this breeds the sort of people that Venus will love to hate. I'm talking about the people who vow undying passionate "till death do us part!" love on Valentine's and then screw up their partner's life for the rest of the year. Call me cynical but I'm a girl who believes in buying little surprise presents or having romantic dinners every once in a while and that I-love-you's should be freely given. Everyday should be Valentine's day!

I guess what brought this on was the sheer number of people running seemingly pointless ads in the newspaper in honour of the love of their life. (A big part of what I hate about these ads is the fact that I have to design them *pffft!* >:P)

"How do I love thee? Let me count the ways..."

Having seen all this has put me off Valentine's.. and so it has for the past 2 years. To be fair, I start out optimistic about the whole endeavour. Alright... give the fools their hearts and their roses and cupids. The first 10 ads or so were crafted with love and a careful hand but as the deadlines got tighter and with more people demanding sweet/ cute/ lovey-dovey/ OUTSTANDING ads, the more frustrated and perversely rebellious I got. Maybe it's just me but I'm stumped. Sweet ads my arse! How does one churn out 10 or more "creative" Valentine's ads a day and not feel ennui? A colleague of mine was grumbling that at this rate we'll all die diabetic and disgruntled even before Valentine's day. NO MORE! Now it's just standard text layouts and fuck-off it goes!

The grammar of some of these ads is appalling, spelling mistakes aside, some of the clients INSIST on having it published in it's grammatically incorrect form even after suggestions of the right tense or phrasing. Now I just don't give a shit. Go ahead and prove how (approximately) 16 years of formal english education has failed you. Hair-raising experiences some...

I can't say that I hate Valentine's through and through, sure the sucker in me would be touched if someone brought me a gift or a bouquet of flowers or a contract in blood selling me their soul but it sure ain't up in the running for favourite day of the year.


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